Extending what HO group started out to-do in 1973, which was the pursuance of improving pharmacies’ economies of scale within the Egyptian market, and positioning the Egyptian pharmacists’ in the place they deserve, HO program was developed and launched.
HO program is a marketing program that serves key accounts within the pharmaceutical and personal care markets bringing to it numerous and unprecedented bundle of benefits and services. This is a result of rapid changes in the pharmaceutical market and the economic challenges that pharmacists face.
HO Program Features
B-Connect offers & services
Gold coins prizes
Exclusive Offers & Deals
Dedicated call center
Standing United with Pharmacists
Establishing an impactful purchasing power of key pharmacies while creating a powerful union with manufacturing companies through numerous benefits that contribute to achieving highest sales rates and enhancing profitability to program members.
HO Program’s Mission
- Premium customer service
- Support pharmacy profitability
- Enhance pharmacy sales
Features and Benefits
- Pharma BDA’s
- Pharma exclusive offers
- Pharma “Deals”
- PC BDA’s
- PC exclusive offers
- Marketing activities
- Gift program
- Gold coins ruffle
- B-Connect offers and services
- Dedicated call center
- Dedicated field force:
- 140 account managers following up with HO customers on regular basis
- Alongside the normal follow-up from our teams across our 75 branches nation wide
HO Program’s Vision
To be recognized as the “Preferred Partner” of choice in the pharmaceutical market
HO Program’s Coverage
10,000 of Egypt’s key account pharmacies across the nation to become the largest pharmacy network worldwide.
HO Group Business Functions include: