Extending what HO group started out to-do in 1973, which was the pursuance of improving pharmacies’ economies of scale within the Egyptian market, and positioning the Egyptian pharmacists’ in the place they deserve, HO program was developed and launched.
HO program is a marketing program that serves key accounts within the pharmaceutical and personal care markets bringing to it numerous and unprecedented bundle of benefits and services. This is a result of rapid changes in the pharmaceutical market and the economic challenges that pharmacists face.
To be recognized as the “Preferred Partner” of choice in the pharmaceutical market
10,000 of Egypt’s key account pharmacies across the nation to become the largest pharmacy network worldwide.